This is the Mac desktop version of Outlook. If they do, the desktop email clients will respect that and will update images and text to be larger. Windows users can choose 120 DPI to increase their screen resolution. But, for email marketers, it doesn’t cut it for rendering HTML emails.ġ20 DPI (dots per inch) adds to the complexity. These use Word as the rendering engine, which made sense at a time when email was like writing letters. These are the Windows desktop versions of Outlook. Let’s dive in and see if we can straighten it out a bit. All of this can be a giant headache if you let it. The name “Outlook” covers several different email clients with a couple of different rendering engines and at least two different viewing settings. Outlook has been a plague of email marketers for a long time, but does it have to be? How can we work with it? Read on to find out how I came to love Outlook, despite its many faults. People can’t engage the way you want them to with a broken email. Then you test it, and it looks great… except in Outlook, where it’s completely broken. You create a beautiful email with interesting GIFs, accessible buttons, and eye-catching images. Enterprise Plan Boost collaboration and drive results.
